Video Summary: Jessica Hische

Jessica Hische is a San Francisco-based designer and illustrator specializing in lettering.  Her many notable projects include designing the book cover lettering and ornamentation for the Barnes and Noble classics series and the typeface for Wes Anderson's Moonrise Kingdom.  She gained recognition in the design world for her project Daily Drop Cap, in which she created a new hand-drawn illustrative letter every day and shared them as free downloads on the web.  Not only was this a smart marketing strategy, but it kept her on her creative toes! 

I would describe Jessica's work as bright, whimsical, stylish and super fun.  Her work has an aesthetic that definitely appeals to my personal sense of style, and she has an attention to detail and subtlety that makes her a standout among lettering artists.

Jessica is the co-founder of Title Case Typographic Artisans and shares this functional office space with her partner, Erik Marinovich.  Together they hold lettering workshops for aspiring designers around their communal work table.  Jessica and Erik start their work days with the ritual of changing into their studio moccasins and are self proclaimed "type nerds."

Some of the best advice I gained from Jessica's interview was to choose a career doing day-to-day work that you love, and to draw creative inspiration from EVERYWHERE.