Tuesday, November 1, 2016

Video Summary: Foundations of Typography | Color, Contrast & Scale

This video offered lots of useful information to think about when working with typography. 

Fundamental considerations
when making decisions regarding type: 
- length
- format
- audience
- surface

Things to remember when working with text type:
- Aim for even color/tonality
- No rivers/gaps in text
- No widows/orphans
- Keep tracking to a minimum
- Lengthy passages should appear in regular or book weight
- Font size and leadding affects the color of the text
- Content should play a role in the choice of typography

COLOR
- can create contrast or unity
- can elicit an emotional response
- can create hierarchy: enhance, amplify or separate text
- Consider the color of background against the color of type

CONTRAST: the degree of difference between two things
- Create contrast by using a typeface with a broad range of weights
- Use combination of serif and sans serif fonts

SCALE
- Bigger is better!
- Consider the size of surrounding elements

When working with text and image:
- Make use of the negative space in an image
- Try darkening the image behind text
- Use outlines and shadows to make text pop against a busy image

"Everything exists in relationship to everything else."

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